Results / Steer
Steer Review: Booking and Marketing That Needs a Shop System Beside It
Steer is not shop software on its own: it is booking, phones and marketing for repair and quick lube shops that already run a separate shop management system. The Booking Tool is $189 a month with unlimited users, texting and review requests start on the $479 Essentials plan, and no technician app is named, so a mobile mechanic would pay for Steer and a second system.
Ranked 7 of 7; Mobile Service Sync scores 100.0. Best for: A shop that already runs a shop management system and wants booking and reminders on top.
What Steer Costs a Mobile Mechanic
Booking Tool is $189 a month, Essentials $479 and Ultimate $629, all with unlimited users and billed monthly. Essentials adds campaigns, reminders, two-way messaging and review requests; Ultimate adds call tools and a digital glovebox.
None of that replaces the system a repair order lives in. Steer sits next to one, so its price is always added to a bill that does not appear on Steer's page. It offers a demo and no free trial.
Two newer add-ons sit beside the plans: AutoOps Pro at $80 and Websites at $100.
What It Leaves Out Once You Are in a Van
Its help center covers running Steer as a desktop application, and no technician app is named anywhere. Its pages say nothing about routing, offline use or inventory.
Vehicle profiles come from the shop system it connects to, with no decode named. A portal for customers with several vehicles is on Ultimate, at $629 a month.
What it does well is booking: its Booking Tool caps appointments by day and by slot.
Scored, Criterion by Criterion
Each line links to the Steer page it was read from, on November 7, 2026.
- Vehicle records with plate or VIN lookupPartialvehicle profiles from shop system, no decode named (source)
- Route optimizationNot statedno dispatch or routing on its pages (source)
- Technician app on iPhone and AndroidNot statedoffice web app, no technician app named (source)
- Works with no signalNot statednothing said about offline use (source)
- Online booking that respects your area and capacityIncludedBooking Tool, caps per day and per slot (source)
- Fleet accountsPartialmulti vehicle portal on Ultimate, $629/month (source)
- Two-way textingHigher planEssentials, $479/month (source)
- Automatic review requestsHigher planauto requests on Essentials, $479/month (source)
- Stock counted per vanNot statedno inventory on its pages (source)
- Published price, month to month, free trialPartialpublished, billed monthly, demo with no trial (source)
Steer Plans, as Published
- Booking Tool: $189/mo
- Essentials: $479/mo (adds campaigns, reminders, two-way messaging and reviews)
- Ultimate: $629/mo (adds call tools and a digital glovebox)
- Unlimited users; runs alongside a separate shop management system
If You Are Weighing a Switch
Moving to Mobile Service Sync replaces Steer and the shop system behind it with one bill that starts at $49: booking held to your hours, area and crew, two-way texting, review requests and a native technician app, all on Core. Steer bills monthly, so there is no long term to wait out.
What to move, and in what order, is in the Switching Guide. Mobile Service Sync keeps its own side by side at Mobile Service Sync vs Steer.
Questions About Steer
- Is Steer a shop management system?
- No, Steer handles booking, phones and marketing for shops that run a separate shop management system. It works alongside that system rather than replacing it.
- How much does Steer cost?
- Steer's Booking Tool is $189 a month, Essentials $479 and Ultimate $629, each with unlimited users. Two-way messaging and review requests start on Essentials, and the shop system it connects to is billed by its own vendor.
- Does Steer have an app for technicians?
- Steer names no technician app on its site. Its help center describes running it as a desktop application in the office.